Service Mark Symbol (℠)
The service mark symbol ℠ is Unicode U+2120, a symbol used to assert common-law proprietary claims over service-based offerings rather than physical products. Press Copy to put it on your clipboard.
- Unicode
U+2120- HTML
℠- Word
2120 Alt+X
How to type the service mark symbol (℠)
The quickest way is to press Copy above and paste. To type ℠ yourself, use the method for your device below.
Windows
- In Word or Outlook, type 2120 and press Alt + X. Alt + X converts the hex code before the cursor into the character, and back again.
- Press Win + R, type charmap and press Enter. Tick “Advanced view”, search for Service Mark, then Select and Copy. Character Map is built into every version of Windows.
Mac
- Press Control + Command + Space to open the Character Viewer, search for service mark and double-click it.
- With the Unicode Hex Input keyboard enabled (System Settings → Keyboard → Input Sources), hold Option and type 2120.
Linux & ChromeOS
- Press Ctrl + Shift + U, type 2120, then press Enter or Space. Works in GTK and IBus apps (GNOME, Firefox, Chrome, LibreOffice) and on ChromeOS.
iPhone & iPad
- Copy ℠ from this page, then go to Settings → General → Keyboard → Text Replacement and add it with a shortcut such as ;serv. The shortcut then turns into the symbol as you type, in every app.
Android
- Copy ℠ here, then open Gboard settings → Dictionary → Personal dictionary and add it with a shortcut.
Microsoft Word
- Type 2120, then press Alt + X.
- Insert → Symbol → More Symbols. Set “from” to Unicode (hex), type 2120 in “Character code” and click Insert.
Google Docs
- Insert → Special characters, then search for “service mark” or draw it in the box.
Excel & Google Sheets
- Enter
=UNICHAR(8480)in a cell. It works in Excel 2013 and later and in Google Sheets.
HTML
- Write
℠or℠in your HTML.
What does ℠ mean?
The service mark symbol ℠ (Unicode name SERVICE MARK) designates proprietary rights in a service rather than a tangible physical commodity. Under intellectual property law, while the trademark symbol ™ historically applied strictly to manufactured physical goods, companies delivering intangible services—such as banking, insurance, legal counsel, software development, hospitality, and transportation—use ℠ to protect their commercial reputation. Like ™, the ℠ mark is used without government filing under common-law principles. When a service mark receives formal federal approval from a national patent office, it graduates to the registered trademark symbol ®. Today, many service businesses choose ™ for simplicity, but ℠ remains an authoritative entry in the lexicon of legal symbols.
Common uses
- Financial and insurance services branding: GlobalBank Wealth Management℠
- Airlines, hospitality groups, and logistics transportation networks
- Software-as-a-service (SaaS) and cloud infrastructure service providers
- Consulting agencies and professional certification programs
Service Mark Symbol codes for HTML, CSS and programming
Every code below produces ℠. Use the HTML entity in web pages, the CSS escape in content, and the escape sequence in source code.
| Unicode code point | U+2120 | |
|---|---|---|
| HTML decimal | ℠ | |
| HTML hex | ℠ | |
| CSS content | content: "\2120"; | |
| JavaScript | "\u2120" | |
| Python | "\u2120" | |
| Python (by name) | "\N{SERVICE MARK}" | |
| Java / C# | "\u2120" | |
| UTF-8 bytes | E2 84 A0 | |
| UTF-16 | 2120 | |
| URL encoded | %E2%84%A0 |
℠ vs look-alike characters
These characters look similar to ℠ but have a different meaning and code. Pasting the wrong one can break search, sorting and screen readers.
| Char | Name | When to use it |
|---|---|---|
Trade MarkU+2122 | Trademark symbol (U+2122), traditionally used for physical commodities and goods. | |
RegisteredU+00AE | Registered trademark symbol (U+00AE), for fully approved and registered marks. | |
CopyrightU+00A9 | Copyright symbol (U+00A9), protecting expressive authored content. |
Symbols similar to ℠
Click to copy, or open a symbol for its codes. See the full letterlike symbols collection.
℠ character properties
- Official Unicode name
- SERVICE MARK
- Also known as
- SM symbol, service mark sign, superscript SM
- Code point
- U+2120
- Unicode block
- Letterlike Symbols (U+2100–U+214F)
- General category
- Other symbol (So)
- Added in
- Unicode 1.1 (1993)
- Plane
- Basic Multilingual Plane (0)
- Emoji
- No, it is a text symbol
Frequently asked questions
What is the difference between ™ and ℠?
The ™ symbol claims rights over physical products and manufactured commodities, whereas ℠ claims rights over intangible service offerings such as banking, travel, and consulting.
Can a service provider use ™ instead of ℠?
Yes. Modern trademark law generally treats trademarks and service marks under unified principles, so many service companies opt for ™ because of its universal public recognition.
Does ℠ require official registration?
No. Like ™, ℠ is an informal common-law notice that can be used immediately without registration or fees to assert proprietary brand ownership.
Is there an alt code for the service mark symbol?
No. ℠ is outside the Windows-1252 and code page 437 character sets, so no Alt + number code produces it. Copy it from this page, type 2120 then Alt + X in Word, or find it in Character Map.
How do I type the service mark symbol on a Mac?
There is no single Option shortcut for ℠ on the US layout. Press Control + Command + Space to open the Character Viewer, search for “service mark” and double-click it, or copy it from this page.
What is the HTML code for the service mark symbol?
℠ has no named HTML entity. Use the numeric reference ℠ or ℠, or paste the character directly into a UTF-8 page.
What is the Unicode for the service mark symbol?
℠ is U+2120, officially named SERVICE MARK, in the Letterlike Symbols block. It has been part of Unicode since version 1.1 (1993).